Can social media actually generate sales ? – Data

Do┬áposts or ads on social media sites like Facebook, Pinterest and twitter actually generate sales? According to a new report from Business Insider the answer is emphatically Yes. And growing. For while direct referrals from a social network may account for only a fraction of sales today, the volume of social commerce is growing quickly […]

Facebook and the fine art of losing friends

Perhaps it’s only to be expected from a ‘friend’ site created by someone who (reportedly) had few friends, but every time the service makes an announcement it unerringly alienates another tranche of members (or should that be ‘customers’?). And now it’s doing the same with Instagram, the photo manipulation and sharing service it purchased some […]